At CBUSA, we’ve spent nearly two decades redefining what it means to be a group purchasing organization in the residential construction industry. By connecting independent builders, trusted suppliers and national brand partners, we’ve built a network that empowers our members to navigate the challenges of rising costs and fluctuating supply chains while continuing to thrive in an ever-changing industry.
As we enter 2025, we’re excited to share some updates to our brand – a fresh new look that underscores our commitment to innovation, collaboration and leadership. We’re also releasing the CBUSA Badge, a digital logo you can showcase on your website, social media, emails and marketing materials.
These subtle brand changes and addition of the badge kit reflect the strength and unity of CBUSA’s network, reinforcing our position as the largest and most-trusted GPO in construction.
A look back at our story
CBUSA was founded in 2004 when a group of visionary home builders in Northern Virginia realized that working together could level the playing field against larger national builders. By pooling their purchasing power, they secured better pricing on materials, creating a collaborative model that set a new standard in the industry.
Since then, we’ve grown into a professional network of nearly 1,000 premier home builders across the country. We continue to expand our programs, increase rebates and bring our collective purchasing model to new markets nationwide.
This year, our brand updates reflect not just where we’ve been, but where we’re headed – toward an even stronger, smarter and more connected future for home building.
The CBUSA logo: A symbol of collaboration and strength
At the heart of our refreshed look is our logo. This triangle represents the unity of innovation between three key groups: builders, brand partners and the CBUSA team. Together, these elements create a powerful synergy that leverages collective resources to drive efficiency, enhance purchasing power and build better homes.
The interlocking design of the icon reflects cohesion and shared purpose, embodying the idea that while each builder in our network operates independently, they’re stronger together. Clean lines and a modern aesthetic highlight our forward-thinking approach, ensuring we remain at the forefront of an evolving industry.
For us, this logo isn’t just a graphic. It’s a visual representation of the trust, collaboration and opportunity that define CBUSA. It’s a symbol of our commitment to helping builders make connections, achieve business goals and boost profits.
Brand traits that reflect who we are
Our updated brand elements – including colors and visuals – are designed to reflect the core characteristics that make CBUSA unique:
- Professional
- Empowering
- Collaborative
What does this mean for you, our members?
Nothing has changed. We’ll continue to serve you, just like we always have.
While our look may be evolving, our mission remains the same: to level the playing field for independent builders, connecting you with the partnerships and savings you need to succeed. Our updated branding is a reflection of our unwavering dedication to providing value, building trust and fostering collaboration within our network.
Looking ahead to the future
As we celebrate these updates, we’re also looking forward to an exciting year ahead. From expanding into new markets to enhancing our programs and partnerships, CBUSA is committed to continuing our legacy of innovation and leadership in the industry.
Thank you for being part of this journey with us. Together, we’re not just building homes, we’re reshaping the future of home building – smarter, stronger and more connected than ever before.
Here’s to a new look to accompany a bright new year!
As a CBUSA member or partner, you gain access to a powerful network of industry professionals who value quality, efficiency and long-term relationships. Download the CBUSA Badge kit today and showcase yourself as a trusted builder or supplier in your market.
Not a CBUSA member? Learn how to become a member today and see how our network can support the growth of your business.