How to get builders to join your local CBUSA chapter

Two men holding tablets measuring a kitchen island

Community and collaboration lie at the heart of CBUSA’s network. As a CBUSA chapter, one of your key responsibilities is to cultivate a vibrant and engaged community of builders who share your passion for excellence in construction. Attracting builders to join your CBUSA chapter involves a strategic balance of demonstrating benefits, networking and using effective communication.

Here are some actionable steps that’ll help you bolster your chapter’s membership with enthusiastic builders eager to contribute and learn.

Showcase compelling value propositions

Builders are driven by results and opportunities. To pique their interest, you must clearly outline the benefits of joining your CBUSA chapter. Highlight how membership can enhance their business operations, provide access to exclusive resources and facilitate valuable networking opportunities.

Consider emphasizing benefits such as:

1. Increased knowledge

Promote the sharing of best practices, industry insights and innovative techniques among members.

2. Cost savings

Highlight group purchasing power and negotiation advantages, which can lead to reduced material costs in addition to rebates.

3. Professional development

Showcase educational workshops, seminars and training sessions that can elevate their skills and expertise.

4. Networking

Illustrate how belonging to your chapter opens doors to connect with other like-minded builders, suppliers, brand reps and other industry experts.

5. Market visibility

Explain how membership can enhance their company’s reputation with clients and visibility within the local community.

Host informative and engaging events

Organize events that showcase the value of your CBUSA chapter. Consider hosting seminars, webinars and workshops featuring renowned industry speakers. These events can provide builders with a taste of the knowledge they’ll gain by becoming members. Additionally, social gatherings and networking events can create a welcoming atmosphere for builders to connect and form relationships.

Leverage existing members as advocates

Your current members can be your best advocates. Encourage them to share their positive experiences with potential members through testimonials or even speaking engagements at events. Peer-to-peer recommendations carry significant weight and can help build trust and credibility for your CBUSA chapter.

Collaborate with local industry leaders

Forge partnerships with local vendors, manufacturers and other industry stakeholders. Collaborative efforts can lead to cross-promotion and joint events that attract builders. These partnerships can also enhance the value proposition of joining your CBUSA chapter by offering exclusive discounts and resources.

Tailor communication to builder needs

When reaching out to potential members, customize your communication to address their specific needs and challenges. Highlight how your CBUSA chapter can provide practical solutions and support for their unique business concerns.

Attracting builders to join your CBUSA chapter requires a multifaceted approach that combines all these different elements. By diligently implementing these tactics, you can create a dynamic and thriving community that attracts builders eager to contribute, learn and grow together within the CBUSA network. Your commitment to fostering a collaborative and supportive environment will ultimately make your chapter the top choice for builders seeking professional growth and industry excellence.

Not a CBUSA member, but interested in joining our group purchasing organization?

As a member of CBUSA, you’ll have access to a network of like-minded builders who want to learn and share best practices. Additionally, by working with our preferred local vendors and earning rebates through top brand partners, you’ll also save on material costs.

Ready to get started? Send us an inquiry.

About The Author

Chelsea Cole

Chelsea Cole Chelsea Cole is a senior content marketing specialist at Buildertrend