Brand partner spotlight: James Hardie and 4 things to consider when choosing home siding

Graphic with blog title and James Hardie logo.

Over the years, James Hardie has continued to innovate and expand its product portfolio while maintaining a commitment to quality, durability and design versatility. The company is a trusted and respected brand in the building industry.

James Hardie was founded in Melbourne, Australia, in 1888. Since then, the company has diversified its products and introduced fiber cement siding that resists fire, moisture, pests and rot. By the 1990s, James Hardie expanded to the United States and other countries, and it’s now a global leader in fiber cement siding products.

CBUSA is proud to partner with James Hardie for its dedication to empowering building professionals to achieve superior home builds. Hardie® products adorn the sides of over 10 million homes across North America. The company offers premium solutions that provide endless possibilities for design and aesthetics, all while ensuring trusted protection and long-lasting beauty. It features a collection of colors that are available in a wide array of siding and trim styles. With this brand partnership, you can expect low maintenance, lasting color and lifetime value.

Here are four important things to consider when selecting what siding you’ll use for your next home build project.

1. Ease of maintenance

Siding that requires frequent maintenance can be time-consuming and labor-intensive. Homeowners dislike investing valuable time and money into frequently repairing or repainting their siding. Opting for easy-maintenance siding allows your clients to spend less time on upkeep and more time on things they enjoy. Hardie® siding resists swelling, warping and cracking, and with its ColorPlus® Technology, your clients will get a baked-on finish that resists fading and lasts longer than a typical paint job.

2. Durability & longevity

Siding is the first line of defense against outside elements such as rain, snow, wind and sunlight. Durability is crucial when choosing siding because it ensures protection from those elements, is cost-effective and maintains the home’s aesthetic appeal. Hardie® siding resists moisture, fire and pests. Only Hardie® fiber cement exterior products are Engineered for Climate® – specifically formulated for your local weather conditions, from the change of seasons to extreme weather. This added layer of protection helps maintain the structural integrity of the house and helps prevents costly repairs.

3. Aesthetics & design

Siding is a highly visible exterior feature of a home. By selecting siding that aligns with their desired aesthetic, homeowners can create a cohesive look based on their personal taste. Hardie® siding and trim products come with a wide variety of profiles, sizes, textures and more than 700 colors, so your clients can customize their home in a way that satisfies them.

4. Lifetime value

Understanding the lifetime value of siding will help to ensure you’re choosing the best possible product that’ll last for your clients. It’s important to distinguish between long-term value and short-term costs. Having a durable and low-maintenance exterior helps contribute to the home’s lifetime value. For further peace of mind for your clients, Hardie® siding is backed by a 30-year non-prorated substrate warranty.

Ready to partner with James Hardie for high-performing siding solutions?

The Hardie™ program is available to all CBUSA members. Log in to the CBUSA Member Portal and navigate to Contracts Central to learn more about this partnership.

About The Author

Madyson Alger Madyson is a copywriter for CBUSA and Buildertrend.