Operational orders:
Process, performance and the pursuit of better
This session focuses on strengthening core processes to improve performance and scalability. Builders learn proven approaches to operational discipline that drive consistent results.
What you can expect from this video:
Topic
Operational excellence and performance management.
Solutions
Implement operational frameworks that help CBUSA members improve efficiency, accountability, and results.
CBUSA value
CBUSA shares proven best practices that elevate builder performance.
Clark Ellis
Principal & Founding Partner, Continuum Advisory Group
Meet the moderator
Clark Ellis is principal and founding partner of Continuum Advisory Group, a consulting firm focused on the built environment. He advises builders, developers, manufacturers, and owners on strategy and operations. Ellis brings global experience across multiple continents. His counsel is practical, execution-oriented, and results driven. He is known for systems thinking across labor, supply chain, and market dynamics. Ellis serves as a trusted advisor to executive teams.
Joel Barkman
President, CEO/Founder,
Golden Rule Builders
Meet the panelists
Joel Barkman is president and founder of Golden Rule Builders, serving Northern Virginia for over 30 years. He leads with a client-first philosophy rooted in integrity. Barkman is known for consistent quality and strong community involvement. His leadership reflects hands-on building expertise and long-term relationships. He remains active in civic and industry leadership. Barkman’s reputation is built on trust and reliability.
Ryan Clarke
Director of Operations,
Robuck Homes
Ryan Clarke serves as director of operations at Robuck Homes. He helps translate strategic priorities into daily execution. Clarke focuses on systems, standards, and operational alignment. He partners cross-functionally to protect quality and predictability. His leadership emphasizes accountability and throughput. Clarke supports scalable growth while maintaining brand integrity.
Jason Brown
President, Ascent Builders
Jason Brown is president and founder of Ascent Builders. He brings experience from large organizations into entrepreneurial construction leadership. Brown pairs business discipline with hands-on building knowledge. Under his leadership, Ascent is known for strong project management. He emphasizes clear communication and team alignment. Brown leads with structure and consistency.