Brand partner spotlight: Cosentino: Why countertop solutions matter for today’s builders

Cosentino is a global leader in premium surface materials, best known for its Silestone® line of mineral hybrid surfaces and Dekton® ultra-compact surfaces. Through a new national partnership, CBUSA member builders now have streamlined access to a broader range of high-quality surface solutions used across kitchen countertops, bathroom vanities, walls, backsplashes and even building facades.

For builders, this isn’t just expanded product access – it’s a more strategic way to specify surface materials across different home types, applications and price points. As buyer expectations continue to rise around durability, aesthetics and long-term value, these materials are playing a more visible and influential role through the home.

Here’s why.

Built for long-term performance

Countertops are one of the most heavily used surfaces in a home – and one of the most common sources of long-term issues when materials underperform.

Staining, scratching and wear don’t just impact homeowners; they can lead to callbacks, repairs and margin erosion for builders.

Cosentino’s Silestone surfaces are engineered to address those risks. As a high-performance countertop solution, they are designed to maintain both durability and appearance over time.

Key performance advantages include:

• Scratch, stain and impact resistance: Engineered to withstand daily use in kitchens and bathrooms
• Low porosity: Helps prevent liquid absorption and reduces staining risk
• Heat resistance: Performs reliably in high-use cooking environments
• Long-term durability: Backed by extended warranties for added confidence

For builders, the benefit is straightforward: fewer service issues, more predictable performance and a finished product that holds up over time.

Design flexibility without moving to ultra-premium pricing

Homeowners expect elevated design – but not every project can support ultra-premium material costs. That gap is where Cosentino delivers the most value.

Cosentino’s surface solutions, including Silestone® and Dekton®, give builders flexibility across performance, design and price point.

Dekton® provides:

• Ultra-compact, high-performance surfaces with exceptional durability
• Resistance to heat, scratches, stains and UV exposure for both indoor and outdoor applications
• Versatile design options suitable for countertops, walls, facades and more

Positioned just below top-tier luxury brands, Cosentino offers a “middle tier” solution that still delivers a high-end look and performance. This gives builders more flexibility to elevate finishes across multiple applications without overextending budgets.

The result is a better alignment between what buyers want and what projects can support financially.

Why does CBUSA partner with Cosentino?

CBUSA partners with Cosentino to give builders access to materials that perform – and a system that makes sourcing those materials more efficient.

This partnership expands the range of countertop solutions available within the CBUSA network, helping builders better match materials to different home types, buyer expectations and price tiers.

The value lies in how builders access the product, not just the product itself. CBUSA’s model is designed to reduce sourcing complexity, connect members with trusted manufacturers and improve purchasing outcomes across projects.

Better access through a stronger purchasing network

Even the best countertop solutions create friction if they’re inconsistently priced, difficult to source or tied to unreliable supply chains.

CBUSA addresses that challenge through its group purchasing structure:

• Aggregated buying power: Enables more competitive pricing on premium surfaces
• National supplier relationships: Improves product availability and consistency
• Streamlined procurement: Reduces time spent managing vendors
• Standardized terms: Eliminates the need for repeated negotiation

This construction-focused group purchasing model allows builders to access high-quality materials like Cosentino with greater efficiency and predictability.

For builders managing multiple homes or communities, that translates directly into stronger cost control and fewer disruptions.

Build smarter with Cosentino and CBUSA

The advantage of this partnership comes from alignment.

• Better materials: Cosentino delivers durable, design-forward countertop solutions with long-term performance
• Better purchasing: CBUSA provides pricing leverage, sourcing reliability and operational efficiency
• Better positioning: Builders can offer elevated finishes across more homes without moving into ultra-premium cost structures

Individually, each of these matters. Together, they create a more scalable, efficient way to build—and a better product for the end homeowner.

Ready to learn more about Cosentino through CBUSA?

Through this partnership CBUSA members gain streamlined access to Silestone, Dekton and other high-performance countertop solutions – supported by competitive pricing and a more efficient purchasing model.

Explore how to become a CBUSA member today!

FAQs on countertop solutions