Brand partner spotlight: FreePower wireless charging countertops for today’s home builders

Buyers notice the details that make a home feel different. A beautiful kitchen island can lose some of its impact when charging cords and devices start taking over the surface.

FreePower brings a cleaner solution by embedding wireless charging technology beneath the countertop. For builders, that creates a functional feature buyers can experience during a walkthrough while keeping the design of the space intact.

CBUSA member, Chad Magelby, calls it a “WOW experience” and goes on to say, “We don’t get many of those within a home, it’s pretty special.”

Through its partnership with CBUSA, builder members now have streamlined access to FreePower as part of a broader strategy for sourcing products that help homes stand out.

Here’s why.

What is FreePower?

FreePower was founded in 2017 to rethink how people charge their devices. The company develops its wireless charging technology in-house and has built an extensively patented technology platform. It has been named Best-of-KBIS for three consecutive years.

Its FreePower for Countertop system turns an ordinary surface into an invisible charging station. The technology can be installed beneath materials such as stone and wood, allowing homeowners to charge compatible devices without adding a charging pad or visible hardware to the countertop.

Key features include:

• Invisible installation: Charging technology sits beneath the surface without disrupting the countertop design.
• Flexible charging: The system works with phones and other Qi-enabled devices.
• Multiple placement options: Users can place compatible devices within the charging area without searching for one precise spot.
• Integrated design: The technology becomes part of the countertop rather than another appliance or accessory on it.

For builders, the benefit is straightforward: FreePower adds useful technology without adding visual clutter.

Where FreePower fits in a home

The kitchen island may be the most obvious application, but homeowners have plenty of other places where they naturally set down their devices.

FreePower can be incorporated into a range of everyday spaces:

• Kitchen islands: Create a convenient charging area in one of the most-used surfaces in the home.
• Bathroom Vanities: Next to the kitchen island, the bathroom vanity is the most popular place in the home allowing devices to charge up while homeowners get ready
• Home offices and built-in desks: Keep devices charged without adding cords and charging pads to the workspace.
• Bar tops: Add an unexpected technology feature that homeowners can use while entertaining.
• Drop zones: Build charging into an area where phones and other everyday items already land.
• Nightstands: Give homeowners a dedicated charging location without taking up valuable surface space.

This gives builders another way to incorporate technology into a home without turning the feature into a major design element.

Here’s a walkthrough of a custom home featuring FreePower throughout from its shooting range to basketball court.

Why FreePower can be a builder differentiator

Today’s buyers expect technology to be part of the home, but the most memorable features aren’t always the most complicated. FreePower creates a small moment during the walkthrough that buyers can see and use for themselves. It creates a standout experience they likely have never seen before.

FreePower sees that same opportunity in the custom-home market. “FreePower belongs in the most beautiful and innovative homes and developments in the country,” the company says. “CBUSA members are leading the way in creating those spaces, so we couldn’t be more excited to partner with CBUSA and its builders to make FreePower a future standard in residential spaces across the US.”

The technology also fits naturally with higher-end finishes and design-focused spaces. It can be incorporated into natural and engineered stone when coordinated with the countertop fabricator early in the process.

For builders, that creates several advantages:

• A memorable walkthrough feature: Buyers can place a phone on the surface and immediately see the technology work.
• A clean design: The charging system doesn’t require a visible pad, dock or collection of cords.
• A premium-home fit: Wireless charging fits naturally alongside the technology features many move up and luxury buyers expect.
• Straightforward planning: Specifying the system early gives the countertop fabricator an opportunity to coordinate installation.
• Added peace of mind: FreePower backs its system with a five-year warranty, giving builders added peace of mind.

The result is a feature that combines technology and design without requiring homeowners to learn a complicated system.

Why CBUSA partners with FreePower

CBUSA partners with brands that can give builders access to innovative products that improve the finished home while making purchasing more efficient.

FreePower fits that model by bringing a newer technology to CBUSA’s builder network. Through the partnership, builder members can access FreePower systems and take advantage of CBUSA’s purchasing relationships.

“CBUSA has built an impressive network of some of the country’s best custom builders,” FreePower says. “FreePower is a new technology for the builder space, and there’s no better way to build on its presence nationwide than through the most influential builders in each market.”

The value goes beyond access to one product. CBUSA’s group purchasing model is designed to reduce fragmentation in sourcing, connect builders with established and emerging brands and create stronger purchasing opportunities across projects.

For builders, that means:

• Access to innovative products: Bring newer features into homes without sourcing every product independently.
• Streamlined purchasing: Reduce some of the friction that comes with finding and establishing relationships with niche suppliers.
• Purchasing leverage: Use CBUSA’s group buying network to support more competitive purchasing.
• More ways to differentiate: Give buyers features they can experience rather than simply read about in a specification package.

That combination of product innovation and purchasing power is where the FreePower partnership becomes especially useful.

FAQs about FreePower wireless charging countertops

Build smarter with FreePower and CBUSA

The advantage of FreePower comes from the way the product fits into the home and the way builders can access it through CBUSA.

• Better technology: FreePower turns an everyday surface into an invisible wireless charging station.
• Better design: The system keeps charging functionality off the countertop and out of sight.
• Better buyer experience: A working charging surface gives buyers another memorable moment during a walkthrough.
• Better access: CBUSA helps member builders connect with FreePower through its purchasing network.

Individually, each of these benefits matters. Together, they give builders another way to add useful technology while keeping sourcing and purchasing in focus.

Ready to learn more about FreePower through CBUSA?

Explore how becoming a CBUSA member gives you access to FreePower and other builder-differentiating products.

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